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1918 - Love Eternal
Neither McKay, nor Scott, nor Whatmore mention any serialization of LOVE ETERNAL. Higgins claims this novel was never serialized.
McKay, Scott, and Whatmore claim that Cassell and Company published the first edition in London on April 4, 1918. This first edition includes a color frontispiece by A.C. Michael. The are no ads at the end of the book, but the last page is date-coded "318" (March 1918). McKay and Scott claim that 12,500 copies were printed.
Higgins claims that Cassell paid £750 ($125,000 in 2020 dollars) as an advance on the publication in book-form.
Longmans, Green and Company published the first American edition on June 1, 1918. McKay and Scott both agree on the publication date in New York. Longmans claims it published this novel in May 1918 (see below). The American edition has no illustrations. The ads at the end of the book are not dated.
I do not own any of the books pictured below, unless noted.
Below: A copy of the Cassell British first edition original dust jacket
Below: Copies of the British first edition
Below: the British first edition frontispiece and title-page
Date-code on the last page: 318 (March 1918)
My copy of the American first edition original dust jacket, restored
Another copy of the American first edition original dust jacket
A copy of the American first edition
My copy of the American first edition, with restored dust jacket
Below: The title-page of the first American edition
Also below: The printing history from a 2nd printing shows the first printing was in May, 1918, not June 1, 1918, as McKay and Scott claim.
An ad for LOVE ETERNAL on the rear panel of a MOON OF ISRAEL dust jacket that I own
Below: The ads at the end of the book, which are devoted to highlighting the Allan Quatermain series of novels